PROGRAMME CONTENT
The Need for Professional Management of Events and Functions
Planning the Right Event for the Right People
- Success factors in event management
- Setting appropriate objectives
- Determining the target audience
- Deciding on content and event schedules
Organising the Organisers
- The organising team set-up
- Determining personnel requirement
- Work planning and monitoring
Pre-event Promotion and Publicity
- Event branding and positioning
- Dealing with the media
- Event marketing strategy
Logistical Preparations
- Choosing suitable venue
- The hall and stage arrangement
- Audio visual system and equipment
- Display/exhibition facilities
- Decorations and direction signage
- Food and refreshments
- Accommodation arrangements
- Preparing the programme materials
Managing Reception and Hospitality
- Reception counter and registration system
- Handling VIPs and protocol
On-site Communication
- Components of a communication system
- Role of the master of ceremony
- Communication Centre
Financial and Security Aspects
- Budgeting and financial control
- Security and crowd control
- Traffic management
METHODOLOGY
Highly experiential and practical programme with workshops, case studies and exercises.