PROFESSIONAL EVENTS & FUNCTONS MANAGEMENT23 - 24 SEPTEMBER 2025

LEARNING OUTCOMES

  • Explain the concept and importance of professional events management
  • Describe the characteristics and steps in events management process
  • Identify processes in events implementation and maintenance

MODULE OUTLINE

  1. EVENTS MANAGEMENT
    1. What is Events Management?
    2. The Importance of Managing Events Professionally
    3. Types of Events
    4. Competencies Needed by Event Managers
    5. Challenges in Managing Events
  2. PLANNING THE RIGHT EVENT
    1. What is Event Planning?
    2. Why Do You Need to Plan Your Events?
    3. How to Plan Your Events
  3. ORGANISING THE TEAM
    1. Event Staff Management
    2. Why You Need to Organise the Event Team?
    3. How to Organise Your Event Team
  4. PROMOTING YOUR EVENTS
    1. Sales, Marketing & Promotion
    2. Why You Need to Promote Your Event?
    3. How to Promote Your Event
  5. LOGISTICAL PREPARATIONS
    1. Event Venue Preparations
    2. Event Facilities & Technical Preparation
    3. Event Supply Chain / Logistic Coordination
    4. Programme Materials
    5. Accommodation Arrangements
  6. THE D-DAY
    1. Event Day
    2. Event Monitoring
  7. EVALUATING FOR IMPROVEMENT
    1. WHY You Need to Evaluate Your Event?
    2. WHO Should Do the Evaluation?
    3. HOW to Do the Evaluation Effectively?
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